I started out in Argentina, working on the technical side of infrastructure projects. I enjoyed solving problems and understanding how things worked, but I hadn't yet considered how those skills could translate into other areas of business.
After moving to Australia, my work in the construction industry expanded beyond engineering. Through tenders and marketing, I became involved in how companies presented their capabilities, communicated their projects and positioned themselves in the market.
That experience introduced me to a different kind of problem-solving: understanding what a business has to offer, identifying what isn't being communicated effectively and finding a better way to bring it forward.
Today, my work combines that technical background with marketing strategy, content and creative direction.
I know how much goes into building a business, delivering projects and earning a reputation.